77″ LG OLED77B36LA Smart 4K Ultra HD HDR OLED TV with Amazon Alexa, Black


The OLED display on this LG B3 TV is pretty magical. It uses?self-lit pixels?for perfect blacks and brilliant highlights, so you’ll see more details in every scene. And because there’s no backlight, there’s no annoying halos either. The?a7 Gen6 AI processor?is the brain of the TV. It’s hard at work in the background, boosting the picture and sound of everything you watch. Even older entertainment is given a new lease of life with?AI Super Upscaling. Speaking of entertainment, you’ll be spoilt for choice. There’s something for the whole family on?webOS, LG’s smart platform which includes Netflix, Disney+ and a whole lot more.Good to know-?Filmmaker Mode?turns off any picture processing that can make movies look unnatural, so you can enjoy them the way the director intended- Sound flows all around you with?Dolby Atmos, making you feel like you’re at the heart of the action-?Dolby Vision HDR?brings more depth to every scene with incredible contrast and vivid colours- Get the most out of your next-gen console with?support for 4K@120 Hz?and more gaming tech than you can shake a controller at-?OLED Motion?makes fast paced sports and movies look smooth, so it’s easy to keep up with the action-?AI Sound Pro?transforms 2-channel audio into virtual 5.1 surround sound for that movie theatre experience________________________________Please note:?Some apps & services (including tuner) are only available in the UK. Apps & services may be removed?or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.

Last updated on 26 May 2024 7:33 am

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LG OLED B3 77" 4K Smart TV, 2023

£1,979.10  in stock
12 new from £1,979.10
as of 26 May 2024 7:33 am


  • Intelligent α7 AI processor with AI Super Upscaling
  • LG 4K SELF-LIT OLED for perfect contrast & 100% colour accuracy
  • Smart platform with Freeview Play, Netflix, Disney+ and more
  • Dolby Vision for realistic picture & Dolby Atmos for immersive sound
  • Responsive gaming – advanced features for next-gen consoles

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