50″ LG 50UR78006LK Smart 4K Ultra HD HDR LED TV, Silver/Grey


This LG UR78’s?4K Ultra HD resolution?means your favourite blockbusters look sharp and vibrant with incredible detail. Its?High Dynamic Range (HDR)?means more accurate colours, improved brightness levels and a deeper contrast. Those movie monsters just got a lot more menacing. With?AI Sound,?you’ll feel the action all around you. It transforms 2-channel audio into virtual 5.1 surround sound for that movie theatre experience, only without the never-ending trailers. And?Filmmaker Mode?turns off any picture processing that can make movies look unnatural, so you can enjoy them the way the director intended.Good to know-?Game Optimiser?fine tunes your settings, so your games look and sound their best and run smoothly – your enemies don’t stand a chance- Its?modern, slim design?will instantly become the focal point of your room and looks great on the wall or a TV cabinet-?AI Acoustic Tuning?uses the mic on your remote to tweak the TV’s audio settings based on the size and shape of your room- Access all your favourite apps like Netflix, Prime Video, Disney+ and loads more via?LG’s webOS smart platform________________________________Please note: Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.

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LG LED UR78 50" 4K Smart TV, 2023

 in stock
13 new from £299.00
Free shipping
as of 26 May 2024 12:33 pm


  • Sharp 4K Ultra HD picture & AI Sound, driven by the smart α5 AI processor
  • Sleek and slim design
  • webOS smart platform with Freeview Play, Netflix, Disney+ and more
  • Instant movie theatre with FILMMAKER mode and HDR
  • Enhance your gaming experience with built in Game Optimiser & ALLM

Additional information

Part Number




Dark Iron Gray

Release Date




Energy Efficiency Class


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