50″ SONY BRAVIA XR-50X94SU Smart 4K Ultra HD HDR LED TV with Google TV & Assistant, Black

At the heart of the?Sony?X90 TV?you’ll find the top-of-the-line?Sony XR processor with Cognitive Intelligence. It?replicates the way our brains think and respond, so you’ll see enhanced detail and incredibly realistic images. The?Full-Array display?with?XR Contrast Booster?automatically adjusts brightness and contrast, giving you the perfect balance on screen. And?XR TRILUMINOS Pro?recreates a wider palette of colours, delivering beautiful hues, even in dark scenes.?Acoustic Multi-Audio?makes it seem like the sound is coming straight from the screen, so everything you watch is more immersive. Good to know – Whether you’re watching sports, movies, or TV, you won’t miss a moment thanks to?XR Motion Clarity?- images are precisely controlled to minimise blur for a smooth, bright, and clear picture. -?Dolby Atmos surround sound technology?offers a cinematic experience that makes it feel like the action is happening all around you -?XR Surround Upscaling?transforms all your entertainment into a surround-sound experience using just the TV speakers -?Minimalist One Slate design?makes the picture the focus thanks to a super slim bezel -?For console gaming it’ll automatically switch to?Auto Low Latency Mode?in HDMI 2.1 for smoother, more responsive gameplay -?With?Google Assistant?you can simply use your voice to control your TV – you can get answers on screen, control your smart home devices, plan your day and much more -?Find the latest films and TV series on Netflix, Disney+, Prime Video, Apple TV, NOW TV and many more with?Google TV -?Enjoy hundreds of movies with the exclusive?BRAVIA CORE?streaming service – only on BRAVIA XR TVs -?Catch-up on shows you’ve missed straight from the TV guide with?YouView ________________________________ Please note: – Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. -?Chromecast built-in & Apple Airplay are available on all Sony Google TVs. Compatible with all major UK streaming and catch-up services.